Broad Street Licensing Group, the brand licensing agency for Subway Restaurants, has secured multiple new partnerships to expand the reach of the Subway brand into new consumer goods categories.
New licensees for the brand announced are:
- Bioworld Merchandising for a wide range of apparel and accessories
- Zuru for collectible toys
- Glamlite for food-inspired makeup line and accessories and
- World Tech Toys for a role-playing Subway Restaurant set.
“We are excited to welcome our new licensing partners to Subway,” says Michele DiNello, vice president, meetings, events and community relations and executive director, Subway Cares Foundation, Subway Restaurants. “Our newest licensees that we have selected will help to extend the Subway brand in new and exciting areas that will engage our strong fan base with products that will surprise and delight consumers of all ages.”
Broad Street will continue to add new partnerships across lifestyle, and brand inspired food and beverage categories.