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Cindy Davis steps down from Chief Brand Officer role at Bed, Bath & Beyond

THE WHAT? Bed, Bath & Beyond has announced that Cindy Davis has stepped down from her role as Executive Vice President, Chief Brand Officer and President of Decorist, effective immediately. Davis joined the company from L Brands in May, 2020.

THE DETAILS Rafeh Masood, EVP and Chief Digital Officer was named as interim Chief Brand Officer to lead the combined brand, marketing and digital teams in Davis’ absence.

THE WHY? Mark Tritton, Bed Bath & Beyond’s President and CEO, explains, “Rafeh’s demonstrated success and leadership in the realms of digital transformation and customer engagement make him the right person to take on these additional responsibilities. As we support a customer base that has moved towards digital, we look forward to Rafeh’s leadership, contribution, and a smooth transition.

“On behalf of the entire company, we want to thank Cindy for her contributions to Bed Bath & Beyond. We appreciate her hard work during her tenure of our early transformation, and we wish her nothing but the best in her future endeavors.”.

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