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Definition Agency’s Acquisition Of TopLine Comms

Freeths has advised Definition on the deal.

Definition, the multi-award winning strategic communications group, has today announced its acquisition of leading B2B growth agency TopLine Comms, including TopLine Film.

The deal sees Definition add SEO and inbound marketing along with video and animation content production to the Group’s InsideOut Communications™ delivery model for major brands, business leaders, member organisations and Government. These additional capabilities boost the Group’s ability to deliver lead generation and content marketing alongside strategic brand creation, reputation management, social media and employee engagement services.

The enlarged, £5 million turnover group has a combined 80 years of experience working for global brands, charities and Government and boasts a tally of over 400 UK and international awards.

Founded in London by CEO Heather Baker in 2008, TopLine is one of the UK’s leading B2B digital PR and SEO agencies, with specific specialisms in fintech, tech, engineering and education.

Dahren Naidoo (Picture) led the Freeths team, supported by Megan Atack and Laura Tracey.

Involved fees earner: Megan Atack – Freeths; Dahren Naidoo – Freeths; Laura Tracey – Freeths;

Law Firms: Freeths;

Clients: Definition Agency;

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