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Disney, General Mills Launch ‘Loki Charms,’ Sell Out Immediately

Disney and General Mills have teamed up to create a cereal in honor of the Marvel character Loki.

The cereal, a rebrand of Lucky Charms, is called “Loki Charms” and celebrates the new “Loki” Disney+ series.

The special-edition boxes sold out instantly on the website made for the cereal, https://mischievouslydelicious.com/.

Marvel’s new show “Loki” is streaming now on Disney+.

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