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Email Marketing Creativity Sales/Contests/Offers, Chipotle Gamifies Boorito 20th Anniversary Across Email, SMS, and Social

Chipotle’s “Boorito” Halloween-themed campaign involved sending emails to lapsed and at-risk customers, with the goal of incentivizing their participation and regaining their loyalty. The messages included “buy-one-get-one” promotional codes. The campaign drew on Liveclicker’s device detection capabilities and targeting rules to determine which users were engaging from mobile devices, and …

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