Like many other auto brands as of late, Genesis has detailed its plans to convert to an electric vehicle fleet over the next few years. Beginning in 2025, the new vehicles the brand introduces will all be electric: Both battery electric and hydrogen fuel cell electric (i.e. no internal combustion). By 2030, all vehicles in its fleet will produce zero emissions. We take this to mean that any internal combustion models that are holdovers between 2025 and 2030 will be fully phased out by the latter date. By 2035, Genesis hopes to become entirely carbon neutral. This includes its entire supply chain, as well as its assembly plants.
It may be a bit surprising to see hydrogen in there, given that the carbon-based fuel’s method of production varies wildly and can have a significant carbon footprint (and don’t get us started on the infrastructure issues). But Genesis’ parent company, Hyundai, is betting big on the elemental gas in a push it calls the “Hydrogen Wave,” which will birth a fuel-cell-powered N sports car concept in the near future.
We should point out that there’s no guarantee that hydrogen, which certainly does have some advantages in the automotive realm compared to BEVs, will form any specific percentage of Genesis’ product mix, or even what markets it’ll play a role in. That’s the realm of regulatory agencies and product planners. Meanwhile, Genesis has recently revealed its first dedicated BEV, the compact GV60 that also introduces the new E-GMP platform to the brand. E-GMP also underpins the Hyundai Ioniq 5 and the Kia EV6.
As part of the push, Genesis will also invest in more efficient BEV powertrains, more powerful fuel cells, and higher-performing lithium-ion batteries. The brand hopes to eventually (no timetable is given besides before 2030) field a total of eight BEV models. It is also exploring nifty, futuristic design elements like coach doors (which Genesis calls “Stage Doors”) and swiveling seats.
It’ll be exciting and interesting to see how Genesis (and its competitors) navigate the transition to a low-emissions fleet beyond the GV60. Stay tuned!