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How Does Organization Type and Executive-Level Influence B2B Buyer Trust Factors?


This IDC Survey Spotlight depicts the most important factors that drive trust and confidence for B2B technology buyers. The top 6 factors are shown with responses from executives in IT, line of business (LOB), and C-level. Business and technology executives can use this IDC Survey Spotlight to benchmark the factors most important to their firms as a part of the evaluation and decision processes used to make technology decisions. Tech firm executives can also use the results in the IDC Survey Spotlight to benchmark executive selling practices and external customer success program deliverables.