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How to Create Meaningful Connections with Customers

repeat customers

Attracting new customers and making sure the existing ones don’t leave you are every business owner’s goal and main priority. For your customers to be happy with you, you must listen to them and try your best to improve your products or services according to the customers’ feedback. All of that will only be possible if you put enough effort into creating meaningful connections with your customers. If you’re not sure how to do it, we’re here to guide you through the whole process.

Listen to their feedback

Did you know that one of the most important factors that will affect your potential customer’s decision to invest in your products/service is the review of your previous customers? Have you even bothered to check what type of feedback they’ve left on your review page? If you haven’t, you’ve been making one of the biggest mistakes. In order for a business to show its customers, they’re valued is to always be on top of the interaction game. You must listen to your customers if you want to make them feel like they’re important to you. At the end of the day, you’re there to offer them goods and earn money off them, which is precisely why you must listen to their opinion and consider their suggestions about potential improvement.

Offer your response

Once you’ve listened to what the customers have to say, it’s time you offered your response. Be it via email or some other form of communication, make sure you send a reply to every customer who took the time to share theirs with you. That way, they’ll know you’re appreciating the effort and time that they’ve used to point out the good and bad sides of your work. If you’ve seen a negative review, try to make up for it either by offering some kind of a discount for their next service or if they had a negative experience with the products, offer a replacement free of charge. 

Give them the inside scoop

If you’re working on the new campaign and you’re preparing promo photos and videos, offer exclusive content for existing customers. Include some kind of perks and benefits for them in the future and allow them to go behind the scenes with you so they could watch your vision come to life. Keeping them engaged will again make them feel like they matter to you and will feel more appreciated.

Show your appreciation

Nothing will make your customer feel more important than you openly showing them how much you value the trust they’ve given you. One of the best ways to show your appreciation is with branded corporate gift boxes. Wrap up your Thank You into a beautiful corporate gift box filled with goodies. Send the gift boxes to their address with a heart-warming card, and you won’t have to worry about losing a customer. 

Be respectful

You must respect every customer if you want them to stay loyal to you. If you’ve got a meeting set up with a potential customer, make sure you show up on time. If they’re coming to you, do your best to schedule your previous appointment with enough time for the two customers’ appointments not to overlap. Everyone’s time is valuable, and wasting it will never bring you points with customers. On top of that, don’t allow any distractions to intervene with your conversation. The last thing you want is to have a customer feel neglected or insignificant because you cannot keep your hands off your phone, tablet or some other device. Only accept emergency calls from your boss and make them quick by explaining that you have a customer waiting to be served.

attracting customer
Photo by Andrea Piacquadio from Pexels

Stay on top of your social media game

Living in the digital era comes with a certain commitment of always being present on social media. If you started a survey and asked your customers how they found out about you, the majority will say either via Instagram or Facebook. Through a friend or a colleague will come in the low third or fourth place. Staying present on social media through regular posts and stories will increase your revenue and bring new customers, much quicker for much less money. Digital marketing has completely changed the game of advertising, allowing you to reach your target audience faster and for much less money. With options of creating creative content and constantly interacting with your customers through live videos, polls, Q&A, etc. you will attract new customers and make the current ones feel more involved. 

Keep up with your response rate

Aside from offering your response on their feedback, you should also make sure your communication with customers via email, social media and other forms of communication stays on top of the game. By responding to private messages and comments promptly, you’ll appear as a responsible seller who cares about their customers and wants to make sure they’re always satisfied with your services/products. Namely, according to a survey, 40% of users expect a brand to respond to them within the first hour of reaching out, whereas close to 80% expect a response within the first 24 hours. That can also allow you to resolve negative comments as soon as they arise and prevent your brand from gaining a negative image.

Final thoughts

Keeping your customers satisfied should be your number one priority. Only by having happy customers will you be able to grow your business and expect good work about you to spread nationwide and, after that, even worldwide. So, make sure you offer the customers your full attention and appreciation. Always listen to their feedback, and offer your response. Try to answer their questions as soon as possible, be attentive to their needs, always be respectful, stay on top of your social media game and offer them exclusive perks and content. Only then will you be able to build strong connections with yo5r customers and expect your business to gain positive reviews.

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