Hasbro and NTWRK have partnered with musician J Balvin, who joins the Decepticons as “Transformers” robot, J Balvintron.
The seven-inch-tall, Soundwave-inspired figure converts into cassette player mode in six steps and features deco and details inspired by J Balvin – including packaging inspired by his rainbow color scheme and iconic smiley face icon with lightning bolt eyes. He comes with two mini cassette figures, with deco inspired by the albums Energia and Vibras.
The Energia Buzzsaw converts to condor mode in four steps, and Vibras Stripes converts to tiger mode in three steps. The figure also includes a blaster accessory and two rainbow blast effects.
Balvin, a “Transformers” fan who watched the classic G1 animated series as a child, had a huge part in making this unique collaboration happen, from his love for tigers, which inspired one of the mini-cassette figures with a strong big cat resemblance, to naming the figure J Balvintron.
The J Balvin collaboration is the first music partnership for the brand since the “Transformers” Collaborative launched in 2019. In addition to marketing the first-ever Latin music, Decepticon and G1-inspired collaboration, NTWRK is the first platform where viewers can buy the collaborative figure.
The figure will be available for pre-order beginning July 13 at 12 pm EST on the NTWRK platform during a live episode that will feature members of the Hasbro design team.