Jazwares has announced the introduction of their “Dino Ranch” product line, expanding on the dino-themed world of play from the animated children’s series. This new line is created in partnership with Boat Rocker Studios, the Canadian-based global entertainment company behind the “Dino Ranch” franchise.
“We are delighted to see Jazwares innovative toy line finally launch,” says Kate Schlomann, executive vice president, brand management and content marketing, Boat Rocker Studios. “Jazwares is the perfect partner for ‘Dino Ranch,’ and have transformed the onscreen characters into a fantastic product range with great play value, allowing kids to build out their very own ‘Dino Ranch’ world. We’ve had lots of requests for toys on our social channels and cannot wait to see how fans react to them.”
Items will be debuting at online retailers including Walmart.com, Target.com and Amazon this fall, alongside additional in-store listings with other retailers, including Kohls. The launch will be supported by a fully integrated marketing campaign across all key platforms. Joining the round-up are a range of plush, assorted figures, feature vehicles and playsets.
“We’re thrilled to bring the world of ‘Dino Ranch’ to preschoolers, and the entire team at Jazwares is ready to join the roundup of the ultimate prehistoric meets Wild West toy line,” says Laura Zebersky, president, Jazwares. “Lovable, colorful and full of surprises, this new line will transform playtime into a dino-driven world of adventure.”