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MediaCom UK names head of planning

UK – Media agency MediaCom has appointed James Parnum as managing partner and head of planning.

James Parnum

Parnum (pictured) has been at MediaCom since 2015, overseeing the Tesco Group account. Prior to joining the agency, he worked at Manning Gottlieb OMD.

In addition to his role as planning lead on the Tesco Group account, Parnum will now be responsible for leading a team of planners across MediaCom.

He will also work closely with other departments, including systems strategy, creative systems and systems intelligence.

Geoff De Burca, chief strategy officer, MediaCom UK, said: “James has a huge passion for all forms of planning from strategy to execution and everything in between and we are excited to see how he will help shape and deliver MediaCom’s digital vision.”

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