NutriSource Pet Foods has expanded its commitment to eTailPet, an all-in-one point-of-sale (POS) and e-commerce solution for independent pet retailers, company officials reported. The financial and promotional investment aims to support eTailPet’s commitment to providing solutions that allow pet retailers to compete online, officials added.
Founded in 2018 by independent pet store owner Berenice Giannini, eTailPet is a full-service solution created for pet businesses. eTailPet’s all-in-one platform allows independent pet retailers to quickly and easily set up a customized online store that is synced with real-time in-store inventory, officials said. It offers more than 120,000 products that are available with a few clicks of a button.
“eTailPet is thrilled and honored to work with a brand as respected as NutriSource,” Giannini said. “Their commitment to independent pet food stores is unrivaled. We share a vision to provide resources that ensure the long-term viability of local retailers that are so important to our pets and communities.”
NutriSource’s entire portfolio of products is preloaded into eTailPet, allowing retailers to start selling immediately once their virtual store has been established.
“Our company was built in partnership with independent pet specialty and family-owned stores,” said Charlie Nelson, CEO of KLN Family Brands, the Perham, Minn.-based parent company of NutriSource Pet Foods. “Their success is our success. As more and more business migrates online, we want our partners to have the e-commerce resources necessary to compete with big box pet stores and large online retailers.”
The assistance provided by NutriSource will help with the continued development and growth of eTailPet, officials said. The company recently launched a social media solution providing content management ability as well as easy-to-share content from various brands, including NutriSource.