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Rolex and Cinema (Video)

The Will Smith slap Sunday, and the launch of the MoonSwatch Saturday, overshadowed screens this weekend. However, one notable mention yesterday was the release of this short film, and a dedicated page by Rolex, in conjunction with the Oscars. Rolex is one of the foremost wristwatches seen in movies — they’re also a longtime sponsor of the Academy of Motion Picture Arts and Sciences.

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“Cinema is a perpetual movement that has the power to bring history to life. It embodies the very essence of our emotions and reflects the unalterable passions in our hearts. Like a Rolex watch, films are ingrained in our memories and aspirations. In this way, Rolex and cinema share a quest for excellence, innovation, and progress, as well as a common goal to create an enduring masterpiece. Through this partnership, Rolex is the Exclusive Watch of the Academy of Motion Picture Arts and Sciences and a Founding Supporter of the new Academy Museum of Motion Pictures in Los Angeles.”

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