Skip to content

Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially Online

The erosion of brand equity has been a
constant force as the number of brands and consumer options have proliferated over time, and as many leading brands have shifted their focus from building long-term brand equity to boosting short-term
sales. But some startling new research from GroupM’s Wavemaker unit reveals …

No comment yet, add your voice below!


Add a Comment

Your email address will not be published. Required fields are marked *