Joanna Gaines and Magnolia Table Introduce New Line of Frozen Baked Goods

Magnolia Table Introduces Frozen Baked Goods Line, Offering Comfort from Kitchen to Table

Magnolia, the renowned lifestyle brand co-founded by Chip and Joanna Gaines, has announced the launch of a new line of frozen baked goods under its Magnolia Table label. This product line aims to bring the comforting, homemade essence of Joanna Gaines’ celebrated recipes directly into consumers’ homes. The items will be available exclusively at Target stores nationwide, as well as at the Magnolia Table restaurant takeout located in Waco, Texas.

The Magnolia Table collection features six signature baked goods that reflect both long-standing favorites of Magnolia guests and cherished family recipes. The offerings include Jo’s Buttermilk Biscuits, Classic Cinnamon Rolls, After School Banana Bread, Chocolate Chip Cookies, Silo Cookies, and Classic Sugar Cookies. Each recipe has been crafted using familiar and high-quality pantry ingredients such as eggs, butter, brown sugar, and vanilla. Extensive testing has gone into ensuring that these frozen goods replicate the comforting taste and texture of homemade treats.

Joanna Gaines articulated her philosophy about the transformative power of food, stating, “I have long believed in the power of food. In its ability to slow us down, draw us close, and invite us into the feeling of home.” She added, “This line of frozen baked goods came from a place of wanting to help make it easier to gather together around the table with your people.” This sentiment underscores the core mission of the Magnolia brand—to foster connections among family and friends through shared meals.

The introduction of this frozen baked goods line aligns with Magnolia’s ongoing commitment to creating moments of togetherness and tradition. In an era where convenience often prevails, Magnolia Table seeks to strike a balance between quality and ease, allowing families to enjoy authentic flavors while accommodating busy lifestyles. The Magnolia brand has made food a centerpiece of its ethos, represented not only through its product offerings but also via the Magnolia Table restaurant, Magnolia Press Coffee Co., and Silos Baking Co. Additionally, Joanna Gaines has authored several cookbooks and starred in cooking shows, further establishing food as a meaningful expression of home.

With this new collection of frozen baked goods, Magnolia Table continues to extend its reach, promoting the joy and comfort of home-cooked meals. Available in the freezer aisle at Target stores nationwide and through Target’s online platform, as well as directly at the Magnolia Table restaurant in Waco, Texas, these products aim to bring families together around the table.

About Magnolia Table
Magnolia Table, founded by Joanna Gaines, emphasizes the warmth of home-style cooking and inspires families to connect through food. Through its restaurant, baked goods, cookbooks, and culinary inspiration, Magnolia Table celebrates life’s simple moments and encourages gatherings around meals that resonate with love and community.