Cirkle Wins Integrated Brief For Children’s Food Brand Organix

February 9, 2024 | by magnews24.com

LONDON — Cirkle has been appointed by B Corp baby and children’s food brand Organix to handle consumer, trade and corporate PR, as well as influencer marketing, after a competitive pitch.

The agency’s remit is to help Organix tell a “purpose-led story” via an integrated programme brand-building campaigns, a creator programme, content production and newsroom.

Cirkle’s brief also includes engaging a retail trade audience in the brand’s CSR work and B2B thought leadership.

The account will be led by Cirkle consumer MD Kate Gibson, who said: “We’ve been on a fantastic journey with the Organix team to secure Cirkle’s appointment. Our values as two organisations are so well aligned and we’re now able to join Organix with our recent B Corp certification, marking the start of a brilliant working relationship. We’re privileged to be able to shine a spotlight on the purpose-led work the brand is already doing.”

The account was previously held by The Fourth Angel for four years. Organix marketing director Mandy Bobrowski said: “With some ambitious targets over the next few years, we are thrilled to welcome Cirkle as our new PR agency, joining forces with [ad agencies] The Ninety Niners and VCCP. We thank The Fourth Angel for all their hard work, commitment and passion to the Organix brand over the last four years and we wish the team all the success in the future. Here’s to a year filled with innovation, collaboration and exciting campaigns.”

At The Fourth Angel, founder Angie Moxham said: “We have had a fantastic four years with Organix and have done some amazing award-winning work with them which we are very proud of including Good for Planet Good for You and more recently the A-Z of Great Food. As our tenure draws to a natural close, it is time to say farewell for now. We wish them all the very best for the future.”

Cirkle, which was named as PRovoke Media’s EMEA creative consultancy of the year for 2023, works with other household brands across PR, social media and influencer marketing including Birds Eye, Tango, Mars Petcare, Dyson, Dreams, Pepsico and Ferrero.

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