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April 4, 2024 | by magnews24.com

e.l.f. Cosmetics

e.l.f. Beauty recently announced that e.l.f. Cosmetics would be the first brand featured in a TikTok Shop Super Brand Day, running 31st March to 3rd April.

The highlight was the debut of Power Grip Dewy Setting Spray, e.l.f.’s newest product.

e.l.f. Cosmetics penned an original song for the debut of Power Grip Dewy Setting Spray on TikTok Shop. The lyrics – set to a hip-hop beat – broke down how to use it.

“Being the first brand partner in a TikTok Shop Super Brand Day unites a unique trifecta: introducing a new product, debuting an original song, and shining a spotlight on our shop. We wanted to surprise and delight our community who have been with us since our first viral moment on TikTok,” said Kory Marchisotto, Chief Marketing Officer at e.l.f. Beauty.

“It was important for us to make a bold entrance and show up in a disruptive way to this party, and what better way than a new product and another original song for the platform.”

e.l.f. and TikTok point to a “unique opportunity to drive in-the-moment excitement and the ability to create a viral sensation with millions of views while prioritising entertainment”.

“e.l.f. has thrived on TikTok Shop by creatively engaging with our community and building exciting, culturally relevant moments,” said Nico Le Bourgeois, Head of TikTok Shop US Operations.

“We’re thrilled to partner with e.l.f. on this campaign and showcase products that shoppers can purchase directly on TikTok Shop.”


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