Effie-Winning CMOs Share Secrets to Effectiveness | LBBOnline

May 1, 2024 | by magnews24.com

The two-hour sessions will help brands and agencies improve the efficacy of their advertising campaigns, with Jenni Dill, Arnott’s Group CMO, and Jenny Melhuish, ALDI marketing director, sharing their secrets to creating an effectiveness culture that generates consistent and tangible business results.

ACA CEO Tony Hale said, “There has never been a more important time to demonstrate ROI, but it’s astounding that many marketers and agencies don’t have the right metrics in place to do so.

“Inside Effectiveness will bring together some of Australia’s most awarded Effie entrants to examine how a culture of effectiveness can be embedded into relationships, ensuring that marketing and advertising actually work and business impacts can be measured.”

AANA CEO Joshua Faulks said, “This is unmissable event for marketers who want to know what it takes to deliver creative, effective and award-winning campaigns.

“You will walk away with practical tools and advice to develop campaigns that drive measurable commercial results, as well as insights into how to create your own marketing effectiveness culture.”

Based on ACA’s popular ‘Work Behind The Work’ sessions, the events will spotlight 2023 Grand Effie- winners Arnott’s and Saatchi & Saatchi, who’ll take attendees behind the scenes to reveal what really happened with their successful entry, ‘How Little Moments made big bikkies for Arnott’s’. Aldi and BMF Australia, winners of 20 Effies since 2016, will share their insights on fostering a ‘Good Different’ culture of effectiveness.

Top brand strategists joining Dill and Melhuish on stage include Anna Bollinger and Hannah McHard, BMF’s Executive planning director and head of effectiveness, and Toby Aldred, MD, Saatchi & Saatchi Australia and chief client officer, The Neighbourhood. Effie judge Fran Clayton, chief strategy officer, will host each event and moderate a panel on boosting marketing ROI following the Arnott’s and Aldi sessions.

Event details: ACA and AANA present Inside Effectiveness


8:30am-10:30am, Tuesday 28 May

Telstra Melbourne Discovery, Level 1, 242 Exhibition Street, Melbourne


8:30am-10:30am, Thursday 6 June

Telstra Customer Service Centre, 400 George St Sydney


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