Enhancing Communication and Care in Myopia Management

Understanding and Managing Myopia: Effective Communication Strategies and Business Models for Eye Care Providers

Recent insights presented at the 2026 Global Specialty Lens Symposium underscore the necessity of effective communication and structured treatment strategies in managing myopia. In their session, “Making Myopia Manageable: Effective Communication, Treatment Strategies, and Business Considerations,” Dr. Ariel Cerenzie and Dr. Madison Moss highlighted how informed parents are more inclined to engage in proactive measures concerning their children’s vision health when they understand myopia as a progressive condition associated with irreversible sight deterioration and a heightened risk of ocular diseases throughout life.

Dr. Moss asserts, “We believe myopia management should be the standard of care for young patients who require it. To achieve this, providers must not only grasp the underlying science but also implement practical strategies effectively.” She emphasizes the importance of clear, relatable communication with families, coupled with data-driven insights and reasonable pricing structures. These strategies foster a comprehensive understanding and willingness to pursue necessary interventions.

Visual aids and relatable analogies play a pivotal role in helping parents comprehend their child’s myopia experience and the urgency of early treatment. Particularly for concerns regarding the safety of contact lens use in young patients, presenting evidence of minimal complications when appropriate supervision is provided can alleviate anxiety.

Establishing myopia management as an ongoing service is essential, as the treatment traditionally extends throughout a child’s growth phase. Drs. Cerenzie and Moss recommend adopting bundled pricing models that encompass examinations, follow-ups, and treatment materials. This integrated approach conveys the comprehensive value of care over time, contrasting with the piecemeal focus on individual visit costs.

Translating scientific knowledge into actionable clinical practices remains a significant challenge. Dr. Cerenzie notes, “Implementing effective communication, treatment planning, and follow-up systems is crucial. When these elements are established alongside a fee structure that reflects the nuances of myopia management—such as the time involved, technological requirements, and the extended nature of care—practices can enhance family engagement and ensure sustainability.”

From a business standpoint, refining revenue calculations per practitioner hour is vital for developing consistent and profitable fee schedules. Both insurance models and self-pay options are viable, with subscription-based services often yielding better financial predictability and consistency.

To foster practice growth, word-of-mouth referrals are instrumental, supported by cohesive messaging across the team, outreach initiatives to pediatricians, and community organizations. In addition, enhancing patient education through in-office resources and informative content on practice websites can deepen community engagement.

While effective communication strategies and well-instructed staff are paramount, the ability to adapt to new myopia management technologies as they emerge is crucial for maintaining an edge in eye care. As the landscape of myopia management evolves, these proactive measures and business considerations will be integral for optimal patient outcomes and practice sustainability.