Evolving Google Analytics for more insightful measurement

March 21, 2024 | by magnews24.com

A full suite of solutions built with privacy in mind

2024 marks a pivotal moment in advertising, and a durable measurement strategy is core to making you ready for a privacy-first future. Google Analytics 4 is built to adapt to this future with insights and reports and preserve your view of your campaign performance.

As mentioned, we’re rolling out support for the Chrome Privacy Sandbox’s Protected Audience API in Google Analytics 4 in the next few weeks, allowing you to continue to reach your audiences even without third-party cookies.

Additionally, we’ve recently ramped up support for enhanced conversions in Google Analytics 4 to help you improve measurement accuracy. Hashed, consented first-party user-provided data supplements existing conversion tags, giving you a more accurate view of performance. You can now seamlessly send enhanced conversions from Google Analytics 4 to Google Ads making it easier to get started.

We have also made it easier to pass consent choices to Google Analytics 4 by implementing Consent Mode and use AI-powered behavioral modeling to get a complete view of your user journeys.

For years, we’ve been working to make Google Analytics 4 as innovative and effective as possible, helping advertisers get a complete picture of their spend and performance, without sacrificing user privacy. And with our continued investments, we’re making it even easier for you to use today.


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