Fifth Third Bank Donates ,053 in Honor of 54 Babies Born on May 3rd

Fifth Third Bank Celebrates Fifth Third Day by Supporting New Families in Detroit

On May 3, 2023, known as Fifth Third Day, Fifty-four families in the Detroit area received a substantial boost to their children’s futures in the form of college savings contributions from Fifth Third Bank. Each family was presented with a voucher worth ,053 to be deposited into a 529 College Savings Plan. This initiative reflects the bank’s commitment to community engagement, blending branding with significant philanthropic efforts.

Fifth Third Day has become an annual tradition for the bank, which uses its name to promote a day of service and generosity across the nation. This year, the bank partnered with 16 hospitals affiliated with Henry Ford Health, McLaren Health, and the Detroit Medical Center to distribute the financial contributions alongside essential baby supplies and DoorDash gift cards. The initiative not only addressed the immediate needs of new parents but also invested in their children’s long-term educational opportunities.

David Girodat, the Eastern Michigan Regional President for Fifth Third Bank, expressed pride in welcoming new families into the community. He highlighted the importance of enhancing financial mobility for families, stating, “It’s a privilege to support our community in this meaningful way.” Since the program’s inception in 2017, Fifth Third Bank has contributed over 0,000, supporting nearly 700 newborns on this significant date.

Hospital administrators underscored the program’s holistic approach to family support. Eric Wallis from Henry Ford Health remarked on the initiative’s value in extending support beyond the hospital setting, while Dr. Brian Tesler of McLaren referred to the financial vouchers as a “tangible investment” in the future. Joseph Egan from the Detroit Medical Center further noted how this program aligns with broader healthcare objectives, ensuring families receive comprehensive care that includes fostering aspirations for higher education.

As Fifth Third Bank continues to forge connections and promote financial literacy, the efforts showcased on May 3 signify more than just a generous act; they represent a commitment to community well-being and future opportunities. For the newborns celebrated on this day, the chance to pursue higher education has been significantly enhanced, highlighting how corporate social responsibility can create lasting positive impacts.

Fifth Third Day stands as a reminder of the powerful influence community engagement and philanthropy can have, transforming moments of joy into pathways for future successes. As the tradition of giving continues, it serves as a model for other organizations looking to make a meaningful difference in the communities they serve.