Ford Plans Affordable Small Electric Pickup and SUV, Starting Around $25,000

March 19, 2024 | by

Peter Johnson, Mar 18 2024 – 2:41 pm PT

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Amid a flood of new competition, Ford is shifting plans to build more affordable electric vehicles. Ford is developing a new low-cost EV platform to power a small electric pickup and SUV, with starting prices around $25,000. However, due to the pivot, plans for its three-row electric SUV have been put on the back burner.


Ford put together a “super-talented skunk works team” to create it with “some of the best EV engineers in the world.” The team is led by Alan Clarke, who led the engineering on Tesla’s best-selling Model Y.


Sources familiar with the matter say the first model will launch in 2026, with starting prices around $25,000. It will rival the low-cost EV Tesla is working on.

The platform will first feature LFP batteries, which are about 30% cheaper than traditional lithium-ion. However, it’s also exploring other EV battery tech.



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