graze launches brand new Snack Packs for ‘on-the-go’

graze, the UK’s leading healthy snacking brand, has announced the launch of the new Snack Pack Crunch multipack, providing Brits with a perfect on-the-go and healthy snacking option.

Available in two delicious flavours – Smoky Barbecue and Marmite – the Snack Packs are convenient, portion-controlled, and come as a response to the rise in consumer demand for snack brands to provide alternative formats, and make snacking more accessible and enjoyable for various occasions throughout the day.

Ranked in the top 25% of graze’s recent Crunch ad poll, the new multipacks are packed with crunchy veg and coated in fan-favourite Smoky Barbecue and Marmite flavours. The new Snack Packs contain 30% less fat than crisps and 100 calories or less per portion, offering an HFSS-compliant, healthier alternative for shoppers without compromising on taste.

Graze, a UK-certified B Corp, is committed to aligning with consumer sustainability expectations and has increased the recyclability of its product range from 75% to 94%. The new Snack Pack multipacks are no exception and are available in fully recyclable packaging.

Joanna Allen, CEO of graze said: “As a business, innovation is crucial to offering consumers healthy snacks that they’re excited to try, and that conveniently fit into their lifestyle. We’re excited to offer two of our popular Crunch recipes in new Snack Pack multipacks to create an accessible snacking solution for consumers on the go. We hope everyone will enjoy the new packaging as much as we do.”

graze Snack Packs are priced at a RRP of £3 for a box of five*, and are available to purchase from Asda in-store on 13th May 2024 before rolling into other retail stores in the UK.