Jazwares Signs Squishmallows Co-Branding Deal With See’s Candies

Sunrise, FL — Toy company Jazwares and See’s Candies are partnering to release gift sets that include co-branded plush, chocolate boxes and totes inspired by ultra-soft plush Squishmallows.

Available in See’s shops and online this October, consumers will be able to purchase an eight-inch version of the Squishmallows character, Emily the Bat, along with a co-branded custom box of chocolates and candy sold in one-of-a-kind tote bags.

“Partnering with See’s Candies is the perfect way to further introduce Squishmallows into the consumables space,” says Gerhard Runken, executive vice-president of brand & marketing at Jazwares. “This will be the perfect Halloween treat for fans of both brands, and we’re eager to add this unique collaboration to our robust lineup of iconic Squishmallows products!”

Pat Egan, president & CEO of See’s Candies adds: “At See’s, we’re in the business of bringing joy, and that is exactly what this collaboration with Jazwares will do for fans of both brands. The ever-popular Squishmallows combined with our iconic, delicious chocolates will be the perfect treat this October.”