Kantar BrandZ: Apple most valuable brand as it hits new milestone

June 12, 2024 | by magnews24.com

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The total brand value of the Global Top 100 was $8.3 trillion.

U.S. tech brands once again dominate the upper tier of an annual ranking of the 100 most valuable brands in the world.

Apple took the top spot for the third consecutive year in Kantar BrandZ’s “Most Valuable Global Brands Report 2023.” The tech giant also marked an important milestone today, becoming the world’s first trillion-dollar brand. The annual ranking combines analyzed financial data with extensive brand equity research.

Apple is joined at the top of the ranking by Google, with a brand value of $753.4 billion; Microsoft at $712.8 billion, and Amazon at $576.8 billion. McDonald’s takes the fifth spot, with a brand value of $221.9 billion. Rounding out the top 10: Nvidia, Visa, Facebook, Oracle and Tencent.

The 2024 BrandZ ranking underscores the resilience of top brands, with the total brand value of the Global Top 100 rebounding 20% to reach $8.3 trillion, close to the 2022 peak of $8.7 trillion. Since its launch in 2006, the brand value of the Global Top 100 has increased 474%. The threshold to make the Top 100 has increased 354% from $4 billion to $19 billion. 

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