Kreol highlights commitment to promoting brand awareness through regular sales training

March 26, 2024 | by

Kreol Group Executive Director Kreol Arakulath (first from left) and Toy World Distributor Marketing Head Erwin Merza (first from right) join the Lagardère Abu Dhabi team during their brand training session in Dubai

UAE. Kreol Travel Retail has teamed up with Toy World Distributor for a brand awareness and training session for the sales team of Lagardère Travel Retail’s Abu Dhabi Duty Free.

Held in Kreol Group’s headquarters in Dubai, the programme aimed to strengthen the presence of the Carrera and Revell brands in the channel.

As reported, Kreol signed an agreement with Toy World Distributor in June last year to deliver the toy brands to the Gulf Cooperation Council (GCC) and Indian travel retail markets.

Carrera and Revell are renowned for their high-quality and innovative toys.

Carrera is globally popular for producing slot car-racing tracks and remote-controlled vehicles, offering a range of tracks and cars that simulate real motorsport events.

Revell specialises in plastic model kits, covering various themes such as aviation, ships, cars and more.

The toy brands are available at Lagardère Travel Retail’s Abu Dhabi Duty Free and at select stores.

Kreol Group Executive Director Kreol Arakulath said: “The Lagardère staff exhibited exceptional enthusiasm during the training programme, which is something we love to see. Beyond just getting products onto the shelves, sales staff must have confidence in what exactly the products are and how they work – especially so in this category, where live demonstrations are key.

“There’s also a technical element to these products too. Once you have an inquisitive customer, you don’t want to lose that window of interest over your inability to answer any technical questions like, ‘Does the remote control car come with batteries.’”

Underlining their commitment to proactive brand awareness and training initiatives, Arakulath added: “We cannot emphasise enough the importance of regular sales training and we plan on filling our calendar with training sessions for all our brands, across all categories for all of our duty-free customers.”


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