La Prairie appoints Belinda Besant as Retail Director ANZ

March 17, 2024 | by

Belinda Besant has been appointed to the newly created role of Retail Director ANZ at La Prairie Australia and New Zealand, effective 1 April.

Besant has worked with the Swiss super-premium skincare brand for more than 13 years. She currently combines the roles of Education Director, Regional Training and Events Manager and National Training and Events Manager.

Belinda Besant (left) and Rosi Fernandez have worked together for more than 13 years

Announcing the appointment, La Prairie Group Australia and New Zealand Managing Director Rosi Fernandez said: “This change is in recognition of Belinda’s expertise in sales strategy and account management, in addition to her loyalty and deep knowledge of La Prairie.”

As a result of the appointment, the company has created the new full-time position of Education Manager, ANZ.

This role is responsible for driving and implementing the annual training plan, educating all La Prairie staff to ensure a thorough understanding of brand, products, science, sales and service. Applications can be made via by clicking here. ✈


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