Audi has used its annual media conference to announce plans to rejuvenate their lineup. As part of this effort, the four-ring brand will introduce more than 20 new models in 2024 and 2025.

The festivities kicked off yesterday with the unveiling of the Q6 and SQ6 e-tron. They’ll be followed by the all-new A6 e-tron this summer. In the second half of the year, Audi will introduce the redesigned A5 and Q5 as the “first models on the new Premium Platform Combustion (PPC).”

Audi CEO Gernot Döllner said, “The focus will be on our groundbreaking electric cars” but “we are also positioning the brand solidly for the coming years with an entirely new generation of combustion engine models and plug-in hybrids.” Despite that, he said “there is no doubt the future of the car is electric.”


While electric vehicle adoption has been slowing in the United States, Döllner said the “50 percent increase in electric vehicles delivered in 2023 confirms our path toward electric mobility.” The executive went on to say they’ll “electrify all core segments by 2027 and have defined a fully electric target portfolio.”

However, in the meantime, there will be a mix of internal combustion engines, plug-in hybrids, and electric vehicles. Döllner said this variety means they are “well positioned and able to actively respond to a range of customer requirements.”

More: 2025 Audi Q6 And SQ6 E-Tron Debut With Up To 510 HP And 388 Miles Of Range

On the financial side of things, revenues rose 13.1 percent to €69.9 ($75.9) billion last year and the company posted a profit of €6.3 ($6.8) billion. Audi delivered a total of 1,895,240 cars in 2023, which was a 17.4 percent increase from 2022 thanks to a combination of high demand and the easing of supply chain issues. Audi added they saw growth in its core markets of China, Europe and North America.

In regards to the larger Audi Group, Bentley posted a €589 ($639) million profit despite a drop in deliveries. Lamborghini was more successful as they made €723 ($785) million and had 10,112 deliveries. Ducati also finished the year in the black with an operating profit of €112 ($122) million.

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