The former executive of The Walt Disney Company Anna Taganov has been hired by the BBC as its new Head of Children’s Content and Programming Strategy. Currently a children’s media consultant, Taganov will be responsible for managing content and programming strategies for BBC Children’s video output across CBeebies, CBBC and BBC iPlayer.
She will work alongside BBC Children’s two lead commissioning and acquisition executives: Kate Morton and Sarah Muller. At the same time, Taganov will oversee the teams responsible for planning and scheduling all children’s and educational video content on CBeebies, CBBC and BBC iPlayer. She will also handle the department’s YouTube channels as well as CBeebies House and CBBC HQ presentation.
Taganov previously headed content and programming strategies for Disney channels in Europe, the Middle East and Africa. She led programme planning, media planning and scheduling for 16 Disney Junior and Disney XD channels and worked on the content transition strategy from linear to on-demand ahead of the launch of streaming platform Disney+.
“It’s such an exciting time in children’s media as video and on-demand content becomes more and more sought after by young audiences. The BBC is a world leader in children’s content and I’m thrilled to be joining,” Taganov commented.
“Anna has a wealth of experience and an impeccable track record in creating and delivering high-performing children’s TV linear and VOD offers. She is passionate about children’s content and a great addition to our team,” added Patricia Hidalgo, Director of BBC Children’s and Education, to whom Taganov will report.