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Behavioral interventions have positive effect on environmentally conscious behavior

Can behavioral interventions improve environmental behavior, not only in the short term, but also in the longer term? Mirthe Boomsma gave a positive answer to this question in her research, for which she will obtain her doctorate at Tilburg University on Wednesday, September 8. Her research focuses on behavioral interventions in separation of waste and energy consumption. Using field experiments, she demonstrated that informing households and making a moral appeal to them leads to better behavior regarding separation of waste. Providing information about the separation behavior of their immediate environment also has a positive effect. Placing an energy display that provides insight into one’s own consumption leads to energy savings.

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