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BEMA-U Back in Action

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BEMA-U was back on the road and back in action providing training to the sales team at Peerless Food Equipment. It was my pleasure to join Eric Cruse, General Manager, and his team for two days of customized Sales Effectiveness training.

Connecting with customers has taken on a whole new meaning over the last 18 months, making now the perfect time to focus on people-centered solutions and communication strategies. I had the opportunity to talk with Eric after the training. Continue reading to hear what he had to say about the training experience!

Emily: Can you tell me what you found most meaningful about the training?

To read the rest of the story, please go to: BEMA

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