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Direct Positive, a short film featuring the women of TEMPO, to show at the San Francisco Documentary Festival

MILWAUKEE, May 11, 2022 /PRNewswire/ — Full-service advertising agency Bader Rutter’s short film Direct Positive has been accepted for screening at this year’s San Francisco Documentary Festival. Direct Positive, which premiered at the Milwaukee Film Festival in late April, is the result of a partnership between Milwaukee-based agency Bader Rutter and TEMPO, a membership organization dedicated to furthering the impact of women leaders in the Milwaukee area.

br_logo (PRNewsfoto/Bader Rutter & Associates)

It’s so important that a diverse group of women have a seat at the table wherever important decisions are being made.

“Now, more than ever, it’s so important that a diverse group of women have a seat at the table wherever important decisions are being made,” said Sarah Kmet-Hunt, executive creative director, Bader Rutter, and co-director of Direct Positive. “So it’s thrilling and gratifying to see these stories being shared to a broader audience with our inclusion in the San Francisco Documentary Festival.”

The project began with TEMPO members sitting for portraits with Milwaukee-based tintype photographer Margaret Muza. But what the 120-year-old camera revealed was far deeper than anyone expected.

Over two days of portraits and intense interviews, the women of TEMPO shared their challenges, inspirations, stumbles and victories. Muza’s images show the beauty and power of each woman without filters, Photoshop or assumptions. At the same time, the women reveal the beauty and power of their own unfiltered stories.

A team of women from Bader Rutter wove those stories together to create Direct Positive. The result is an honest and raw look at how female leadership has changed the workplace and the world for the better — and how much progress still needs to be made.

“At TEMPO, we like to say that ‘the world moves when women rise.’ Direct Positive features a chorus of strong women’s voices sharing how they’ve risen above all obstacles to move the world toward a better future for all,” said Jen Dirks, president and CEO, TEMPO. “We’re thrilled that both the Milwaukee Film Festival and San Francisco Documentary Festival gave this film, and these women, a larger platform from which to share their stories.”  

The first woman to open a bank in Wisconsin. A Black woman changing the face of Milwaukee marketing. A trailblazing lawyer who stepped away from Big Law. These women and others reveal what it takes to lead in their careers and in our communities — and why it’s so important for more women to lead today.

“My hope is that viewers take these stories to heart. Let’s all embrace the fact that our world still has work to do to support women and to empower the women to stop trying to fit other’s molds and to own their truths,” Kmet-Hunt said. “That, to me, is the kind of world all women deserve and the kind of world we should create for the women after us.”

You can learn more about these powerful stories and arrange a screening of Direct Positive here:

Media: Click here for downloadable video and images.

About Bader Rutter
Bader Rutter is a full-service advertising and marketing agency with offices in Milwaukee and Chicago. It is both the largest agricultural marketing agency and the leading B2B marcom agency in the country. With close to 245 full-time employees in 13 states, Bader Rutter offers a full array of advertising, digital and social media, public relations, business consulting, and branding and design capabilities. The employee-owned agency’s expertise includes core work in agriculture, the food production system, pet care and animal health, manufacturing, insurance and financial services.

TEMPO is the largest professional women’s group in Wisconsin, composed of nearly 800 members representing diverse industries, functions and companies from throughout the Milwaukee area and Southeastern Wisconsin. TEMPO serves its membership of executive, senior, C-level and Emerging Women Leaders through educational programming and professional development, networking opportunities, relationship building and mentoring, with the goal of empowering women to achieve and sustain leadership roles. Learn more at

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SOURCE Bader Rutter & Associates

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