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Cannes Lions: Sustainable Development Goals Winners 2021 /

Doconomy co-founder and head of innovation Johan Pihl compares carbon labelling to the introduction of calorie content to food packaging. ‘What happened over time was that people gained a better understanding,’ he told Contagious in an interview last year, adding that Doconomy’s goal here is similar, ‘to get consumers aware on a basic level how products differ on impact, making them understand that, accumulated over a year, it determines their overall individual carbon footprint. And that’s what we want to accomplish. A collective awareness of the impact of consumption.’

Earlier this year, Doconomy partnered with challenger bank Klarna to bring carbon impact calculations on all transactions to 90 million users, while it has also teamed with Mastercard to develop a carbon calculator that banks can integrate into their apps.