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Ford Puma ST Gold Edition: the crowdsourced special

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Ford Puma ST Gold Edition

The final spec of a special edition Ford Puma ST has been revealed following a unique crowdsourcing experiment.

Nearly 275,000 enthusiasts took part in a series of social media polls to determine the look of the new Puma ST – with the winning car confirmed as the Ford Puma ST Gold Edition.

Ford asked enthusiasts to choose numerous aspects of the car, including exterior colour, brake caliper finish, exterior decals and even the colour of the stitching on the seatbelts.

Ford Puma ST Gold Edition

In the battle of paint colour, grey lost out to black, which won by a 56 percent margin; black brakes were, however, rejected, with three in four enthusiasts preferring red.

Even the name went to the polls, with 59 percent of people voting for Puma ST Gold Edition over Puma ST 24K Edition.

Ford Puma ST Gold Edition

“To create something truly special for our loyal performance fans, we’ve moved to a forward-looking approach in co-creating the Puma ST Gold Edition with them,” said Amko Leenarts, Ford’s design director.

“The number of votes cast shows just how enthusiastic our customers are – and that they have excellent taste.

“It’s all in the details, and with this special edition, our fans have configured a truly desirable product.”

Voting took place over 10 days on Ford’s Twitter and Instagram channels.

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