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John Good Logistics Rebrands to Good Logistics and Reveals Bold New Identity

John Good Logistics has today revealed its new brand and trading name, Good Logistics, in its first-ever end-to-end rebrand. It follows dynamic growth for the Yorkshire based company that has seen its turnover increase by 146% over the last four years.

The company, founded in 1833, may look very different today than it did all those years ago, but the company is proud that its values remain at the heart of everything it does, revolving around a genuine desire to support its customers and its people whilst building for the future.

The launch of its new brand is yet another example of how Good Logistics continues to lead the way, underlining a commitment to continue to evolve and improve customer experiences.

Commenting on the rebrand, Paul Ferguson, Sales and Marketing Director said “In the last few years, Good Logistics has successfully diversified and scaled its service offerings while broadening our global footprint across three continents. Our new website and brand identity better reflects our market-leading position and demonstrates the comprehensive end to end logistics services we bring to our clients across the globe.”

An updated corporate website was introduced at to reflect the new brand identity and showcase the company’s advantages and competitive strengths, including its employees.

Alan Platt, Good Logistics Chairman, added, “Alongside our established liner and port agency activities, we’ve established a reputation as a trusted and reliable logistics provider, offering freight forwarding services, warehousing and distribution and everything in between to seamlessly provide a full suite of 3PL and 4PL services to growing businesses. This marks another significant milestone in the company’s evolution from a ship’s agent to its position today as a leading shipping and logistics provider.”

Good Logistics’ new visual identity can already be seen on its website and social media channels. The full rebrand of all assets, including office spaces, will be completed in the coming months.
Source: Good Logistics

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