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New Delhi city refuses to renew Pernod’s liquor sale license, cites probes


Reuters exclusively revealed that New Delhi has rejected Pernod Ricard’s (PERP.PA) application to renew its liquor sale license, citing ongoing investigations into the company – the latest blow to the French spirits giant in the critical growth market of India.

Market Impact

The company counts India as a key market where it has a 17% share and competes with Diageo (DGE.L). While the market share for New Delhi alone is not available, industry sources say that as an urban tourist hub, the city serves as a showcase market for premium brands, making it critical for any liquor company. 

Article Tags

Topics of Interest: Government

Type: Reuters Best

Sectors: Government & Public ServicesRetail & Consumer Goods

Regions: Asia

Countries: India

Win Types: Exclusivity

Story Types: Exclusive / Scoop

Media Types: Text

Customer Impact: Significant National Story


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