Carrollton, Texas-based On The Border Chips & Dips is introducing two new restaurant-inspired dips and café style tortilla chips: Southwest Bean Dip, Jalapeño Ranch Dip and Lightly Salted Café Style Tortilla Chips.
The Southwest Bean Dip is made with a blend of crushed and whole beans, tomatoes and peppers while the Jalapeño Ranch Dip will tickle taste buds with creamy ranch, onion, garlic and jalapeños for a “spicy twist.”
Made for dipping, they’re available in wide-mouth glass jars. These dips complement the new Lightly Salted Café Style Tortilla Chips. They are made with 50 percent less sodium than regular On The Border Café Style Tortilla Chips.
On The Border is the No. 2 national brand of unflavored tortilla chips. And, in a consumer survey conducted by L.E.K. Consulting in 2020, On The Border unflavored tortilla chips were rated as having the most preferred taste as well as being the most authentic unflavored tortilla chip brand with the highest brand loyalty among other leading brands.
“On The Border fans are truly passionate about their tortilla chips, salsas and dips.” said Stacey Schultz, VP of marketing with Utz Brands Inc. “Our new dips, Southwest Bean and Jalapeño Ranch, offer fans big bold flavor while our new Lightly Salted Café Style Tortilla Chips is the perfect alternative for consumers who love On The Border chips but seek lower sodium options. With On The Border, we have dips and chips for every occasion –anywhere, anytime.”
On The Border Tortilla Chips, Salsas and Dips can be found in leading retailers across the United States or available online here.