If you’ve been putting off getting a Sonos headset because it’s too expensive, there’s some bad news: It’s about to get even more expensive. Starting September 12, Sonos is raising prices on nearly all of its products.
Technically, this does not come out of nowhere. During the earnings call last month, Sonos’ chief financial officer, Brittany Bagley, confirmed that a price hike was in the pipeline.
“We always rate our prices not just on the basis of cost, but on where we stand from a supply and demand perspective,” Bagley said. on call. “And when we look at all of those factors, we’re going to raise some rates before our next fiscal year.”
This seems to indicate that global chip shortages and supply chain issues have finally hit Sonos. In a statement sent to Gizmodo, a Sonos spokesperson confirmed that “marketing dynamics including demand, supply chain, component costs and the competitive landscape” were taken into account in the decision.
Not every Sonos speaker will see a price hike. Sonos Move, Port, and Boost will remain at their current prices, as is Sonos’ Ikea Symphony Speakers. The newly launched Sonos Roam will see the smallest increase, a 10 dollar jump $169 to $179. The Sonos One and One SL will cost an additional $20 at $219 and $199, respectively. Sonos Five, Sub and Amp will cost an additional $50 each. That brings the new price to $549 for the five, $749 for the Sub, and $699 for the amp. The greatest height, however, is Sonos Arch. Dolby Atmos speakers will now cost an additional $100 at $899.
Some of these price increases are relatively minor, while others are more difficult to swallow. Most noticeable are the prices of the Sonos home theater speakers It seems that he was most affected. It seems reasonable: More people have invested in home theater gadgets thanks to the pandemic. However, home theater devices have always been expensive, and making them more expensive is a hard pill to swallow. This is especially true when you consider adding Dolby Atmos – the Sonos Arc’s big selling point – to a growing number of affordable speakers.
While Sonos has said its prices will go up, two days is short notice for anyone considering a new Sonos speaker. Sonos hasn’t said when the change will happen on September 12th, so if you’re going to buy before the rally, you might want to make sure to do so between now and Saturday evening.