Private Label Beauty Sales Stay Hot

Family Dollar’s Levitate Beauty assortment.

Following strong growth in 2023, sales of private label beauty and personal care products continue to grow in 2024, according to figures from the Private Label Manufacturers Association.

Citing data from Circana, beauty products during the year’s first quarter were up 7.9% in dollars and 2.1% in unit sales. The biggest gains by percentage were seen in eye cosmetics (up 70% to $41 million in sales); lip cosmetics (up 50%, $26 million); facial cosmetics (up 37%, $49 million) and women’s fragrances (up 29%, $50 million).

In 2023, private label beauty department sales were up 10.4% to $3.9 billion when compared to 2022, with unit sales rising 2% to 956 million,

“As sales figures prove, retailers are committed to beauty, cosmetics and personal care store brands by offering high-quality, innovative products at accessible price points,” said Anthony Aloia, PLMA’s corporate vice president. “The beauty and cosmetics pavilion at the PLMA Show will empower retailers to build on these efforts by featuring all the must-have products that help consumers look and feel their best.”