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Aura Salonware x Aveda: Integration Partners for Salon and Spa Technology

Miami Beach – Minneapolis – Salon technology has made great strides over the past few years in an effort to simplify and unify business operations. Today’s software systems stem into nearly every portion of business management, so it is no surprise that forward thinking product brands have taken action in response.

Aura and Aveda recognize that integrated inventory management presents a key opportunity to enhance the efficiency of any salon and are proud to be working together to simplify the entire professional and retail product ecosystem for their mutual customers – saving salons valuable time, reducing manual errors and maximizing profits in the process.

Through this alignment of these two trend-setting companies, Aura x Aveda Salons are benefitting from automated Aveda catalog updates and can send paperless purchase orders directly to Aveda Corporate, that reflect real-time updates in pricing and availability.

According to Brandon Hensley, the owner of six Tangerine Salons in Dallas, “If there’s ever a time to reset or change or rethink, it’s now.” And he is right, as more and more salons and spas are making the shift from legacy softwares to modern all-in-one solutions like Aura to optimize their businesses. For many of them, the Aura x Aveda integration is absolutely critical as it saves countless hours of pushing numbers around! In fact, Aura’s entire inventory management suite is intuitively designed by salon professionals.

“We’ve seen great success with the adoption of our tools for Aveda salons since we’ve introduced them,” says Olivia Marolda, VP of Customer Experience at Aura. “With so much recent growth for Aura and Aveda salons, we’re always working with the community to introduce business-enhancing tech innovations.” This collaboration has also contributed to the introduction of an Aveda-specific KPI dashboard that provides key metrics taught at Aveda Business Colleges.

Aura x Aveda Salons become part of a unique community that meets regularly to share best-practices and development ideas in a unified effort to improve all of their businesses and partake in Aveda-specific Aura Academy sessions that provide guidance on optimizing technology to maximize business operations – presented with special guests like Brandon Hensley (Tangerine Salons), Karrie Bennet (Atelier), Luca Bocca (Pyure Salons), and other influential Aveda salon owners. 

For more information on Aura x Aveda, visit:

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About Aveda

Aveda is the leading high-performance, plant-based hair and skin care brand, trusted by millions of guests and thousands of artists and salons around the world. Aveda’s promise is to care for the whole you, connecting beauty, well-being and sustainability. Aveda’s powerful products are rooted in nature and inspired by the bold self-expression of art and style from around the globe. Aveda works to make a difference in the world by using recycled packaging, responsible sourcing and manufacturing, and raising money for clean water during Earth Month.

About Aura

Aura is a modern, all-in-one salon software and point-of-sale system that manages every aspect of a salon’s business with industry-leading technology innovations that provide integrated marketing, booking, payment and reporting tools. Known as the salon software that’s “For Salons. By Salons,” Aura is the only major salon software founded by a (female) salon-owner and developed with the direct input of leading salons from around the country.

Source: PRWire

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