Universal Pictures Partners with Variety – the Children’s Charity to Launch WICKED Gold Heart Pin Campaign

Celebrate the Magic of Wicked While Making a Difference with Limited-Edition Pins

In an exciting collaboration that intertwines the enchantment of film with a noble cause, Variety – the Children’s Charity has teamed up with Universal Pictures to offer two exclusive gold heart pins featuring iconic characters from the upcoming movie Wicked. This anticipated film, which hits theaters nationwide on November 22, 2024, promises to be a holiday blockbuster, but the magic extends beyond the screen with this special initiative.

Starting in October 2024, fans of Wicked can purchase these collector’s pins for a minimum donation of just at participating U.S. theaters. The pins, which showcase the beloved characters Glinda and Elphaba, are more than just memorabilia; they support a vital cause. All proceeds from pin sales will go directly to programs that provide essential equipment, services, and experiences for children facing special challenges.

For those unfamiliar with Wicked, it’s a musical phenomenon that offers a fresh perspective on the classic tale of The Wizard of Oz, focusing on the story of the witches. Glinda the Good and Elphaba, the Wicked Witch of the West, embark on a journey of friendship and self-discovery against a backdrop of magic and societal expectations. Now, fans can bring home a piece of that magic while giving back.

Variety – the Children’s Charity has been a beacon of hope for children with special needs and disadvantages for nearly a century. Founded 96 years ago, the organization has reached over 50 million children around the world through its local chapters. The charity aims to fill the gap for families who struggle to afford critical treatments, necessary equipment, and physical therapy sessions. In a world where access to healthcare can be a privilege rather than a right, organizations like Variety play a crucial role in advocating for those who are often underserved.

Purchasing a Wicked gold heart pin is a straightforward way to contribute. The funds generated from these pin sales go directly to assisting children and their families in need. This initiative serves as an embodiment of the holiday spirit—giving back while celebrating the joy of storytelling and magic.

For those interested, a full list of participating theaters where these pins will be available can be found by visiting www.variety.org. But act fast! The pins are available only while supplies last, making them a limited-edition treasure for those who manage to snag one.

In addition to providing tangible support, this partnership between Variety and Universal Pictures fosters a sense of community among moviegoers. When fans come together to support a shared love of film and a noble cause, they create a ripple effect of kindness and change. Each pin purchased not only represents a specific gift to a child in need but also contributes to raising awareness about the challenges faced by so many.

The upcoming Wicked film is generating buzz, and it promises to be a visual spectacle that will enchant audiences young and old. With dazzling performances, stunning choreography, and an engaging storyline, the film will undoubtedly be a highlight of the holiday season. By incorporating a charitable aspect into this experience, Universal Pictures and Variety are highlighting the power of film as a catalyst for good.

As we approach the release date of Wicked, consider participating in this heartwarming initiative. Not only will you be able to enjoy the magic of the film, but you’ll also play a role in ensuring that children facing challenges receive the support they deserve. The purchase of a limited-edition gold heart pin allows you to wear your heart on your sleeve—figuratively, of course—while making a real-world impact.

So, whether you’re a die-hard Wicked fan, a lover of musical theater, or simply someone who wants to help children in need, don’t miss the chance to snag one of these gold heart pins when they become available. This holiday season, let’s join hands to create a miracle of our own—one pin at a time.