Name-brand vs. generic

Factors ranging from taste, dietary preferences, health concerns, cultural aspects, habit, mood and price all come into play when choosing what to eat or drink. Another choice consumers often make nowadays is choosing between branded items and store-brand or generic products.

A recent YouGov survey asked consumers across 17 international markets whether they prefer buying branded or generic food and drink items. Polling data reveals that consumers are most likely to say (46%) that they buy branded and generic food and drink items in equal proportions.

The data also shows that 23% of consumers stick with mostly name-brand food products while an equal share prefer generic items (23%).

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